Database Management Solutions
Sophisticated database solutions don't have to be complicated.
Your customer database should do more than simply store information. It should help you understand your customers, improve marketing performance and make better business decisions.
At Greenstone, we've been designing, developing, hosting and managing marketing databases since 2003. Our experienced team combines technical expertise with a practical understanding of data-driven marketing to create powerful, flexible database solutions tailored to your business.
Whether you're looking to build a new marketing database, improve an existing system or create a Single Customer View, we'll help you make more of your customer data.
Expert database design & development
We’ve been building database solutions since 2003 and we’re really good at it
Every business has different data requirements. That's why we take the time to understand your objectives, existing systems and customer information before recommending a solution.
Our database development services cover marketing databases, data-driven operational systems and Enhanced Single Customer View (ESCV) solutions.
We build systems that are:
Tailored to your business – designed around your requirements, rather than a one-size-fits-all approach.
Scalable and flexible – able to adapt as your business grows and your needs change.
Easy to use – combining sophisticated capabilities with straightforward functionality.
Cost-effective – using appropriate technologies to help manage development and ongoing operating costs.
Fully supported – backed by experienced project managers and technical specialists.
As an independent database solutions provider, we're not tied to any single product or technology. This means we can recommend an approach based on your business requirements.
Marketing Database Hosting & Management
Building an effective marketing database is only the beginning.
Greenstone also provides ongoing database hosting, management and technical support, helping businesses maintain reliable systems and get continued value from their customer information.
Our experienced team can support the ongoing operation and development of your database, helping it evolve alongside your business.
With a strong focus on information security and quality management, we understand the importance of protecting customer data and maintaining dependable systems.
Enhanced Single Customer View (ESCV)
Bring your customer data together for a clearer, more complete picture.
Customer information is often spread across different systems, departments and marketing channels. This can make it difficult to understand customer behaviour, identify opportunities and deliver consistent communications.
Greenstone's Enhanced Single Customer View (ESCV) solutions bring together information from multiple sources to create a more comprehensive view of your customers and prospects.
By combining customer records, transaction histories, marketing interactions and other relevant information, businesses can develop a clearer understanding of their audiences.
The Benefits of a Single Customer View
Understand Customer Behaviour
Bring information together to better understand how customers interact with your business across different products and channels.
Improve Customer Segmentation
Use more complete customer information to identify meaningful audience groups and deliver more relevant marketing communications.
Identify New Opportunities
Explore purchasing patterns, customer lifetime value and opportunities for future engagement.
Support Personalised Marketing
Use a more complete view of each customer to inform targeted, relevant communications across your marketing channels.
Make Better Business Decisions
Turn fragmented customer information into a more useful resource for reporting, analysis and marketing planning.
Enhanced Customer Insight with Orchard Data
Greenstone's ESCV solutions can be enhanced using our UK-wide Orchard datasets, providing additional information to support customer understanding and prospect identification.
Our approach uses Persistent Unique Reference Numbers (PURNs) to help connect customer information with relevant Orchard data.
This enables businesses to combine their own customer records with additional data attributes, supporting richer customer insight, audience segmentation and prospect identification.
By bringing these sources together, Greenstone helps businesses build a more comprehensive understanding of both existing customers and potential future audiences.
Our Five Critical Success Factors
We believe successful database solutions depend on more than technology alone. Our approach is built around five key principles.
1. Expert Planning
Every project begins with a detailed review of your business, existing systems, data and objectives. This helps us understand your requirements and recommend an appropriate solution.
2. Futureproof Solutions
We design flexible, scalable databases that can evolve as your business grows and new requirements emerge.
3. Cost-Effective Technology
Our independent approach allows us to select suitable technologies with development, operating and ongoing management costs in mind.
4. Experienced Project Management
Our project managers work closely with your team throughout the design and development process, helping keep projects organised and aligned with your requirements.
5. Ongoing Support
Our involvement doesn't have to end when your database goes live. We provide ongoing technical support and management to help you continue getting value from your investment.
Why Choose Greenstone?
With experience dating back to 2003, Greenstone combines specialist database development expertise with a wider understanding of data management, customer insight and database marketing.
We pride ourselves on making complex technical requirements easier to understand, working closely with clients to deliver practical solutions that support their business objectives.
From initial consultancy and database design through to hosting, management and ongoing support, our team is here to help you make more of your customer data.
Let's Talk About Your Database
Looking to improve your database management or develop a more complete view of your customers?
Whether you're planning a new marketing database, reviewing an existing system or exploring Enhanced Single Customer View solutions, our specialists can help you identify the right approach.
Five Critical Success Factors
We’re often asked what sets us apart? What factors drive a successful delivery. We believe the following things are most important.
1. Expertly Planned
We always begin every project with a deep-dive analysis. We get to know your business, systems, data and objectives and use our learnings to create a detailed view of your requirements. Then, and only then, do we propose a solution. It’s our tried and tested way of ensuring a highly successful delivery.
2. Futureproof
We build systems that not only meet your current needs, but can also be scaled to grow with your business.
3. Cost effective
We optimise the technologies that underpin your solution. This ensures they are cost-effective to build, run, and enhance.
4. Managed
Good project management is essential; our team ensure your solution is delivered to specification, on time and within budget.
5. Supported
Our job doesn’t end once your database is built, it begins. Our expert teams provide ongoing support so that you continue to get the best from your solution.
The first step towards accurate and valuable customer insight
Our Enhanced Single Customer View (ESCV) Marketing Database proposition brings together information about your prospects and customers from different channels, products and systems, combining them into one rich holistic view.
All the ESCV solutions we provide are built & customer-numbered in the context of our UK wide Orchard Datasets’ Persistent URNs (PURNs), meaning that greenstone’s database clients get immediate Free of Charge access not only to their own customer data, but also their customer data enhanced with the data we hold about them – and with access to all their potential future customers; a ready made prospect pool combined with their own customer data.
Combining these disparate sources means all your information is in one place. Use it to understand more about your customer’s behaviour, view their history, understand lifetime value, brand engagement, predict future purchasing trends and even identify the best prospects most likely to be your future customers.
greenstone are experts in building single customer views that are enhanced with more than just the data our clients hold. We use them to underpin a whole range of data driven marketing solutions. Talk to us today about how we can help you get closer to your customers.
ISO27001 & ISO9001
We are proud to have been certified to both the information security management and quality management standards since 2011
