Free Data Audit Services

Check your data with a free data audit

Understand your data quality and identify opportunities for improvement

How accurate is your customer data? Outdated addresses, duplicate records and incomplete information can affect marketing performance, increase costs and make it harder to reach the right customers.

At Greenstone, our free data audit provides a valuable health check of your customer database, helping you identify potential data quality issues and understand where improvements could be made.

Whether you're planning a data cleansing project, reviewing your existing database or looking to improve the accuracy of your customer information, our data audit is a practical first step.

Book Your Free Data Audit

Why Is a Data Quality Audit Important?

Good quality customer data is essential for effective database marketing, accurate reporting and successful customer communications.

Over time, customer information can become outdated, duplicated or incomplete. Without regular checks, these issues can lead to wasted marketing spend, missed opportunities and unnecessary data processing costs.

A data quality audit helps you understand the condition of your database before investing in further data cleansing or enhancement.

Our audit report highlights areas requiring attention, helping you assess your data processing requirements and plan for potential improvements.

What's Included in Your Free Data Audit?

Greenstone's data audit assesses three important areas of data quality: validation, suppression and enhancement.

1. Data Validation

Check the accuracy and completeness of your customer records.

Our validation checks help identify potential inaccuracies, inconsistencies and duplicate information within your database.

Checks include:

• Name and address validation.

• Address checks for Northern Ireland, the Channel Islands and the Isle of Man.

• PO Box, BFPO and company keyword reporting.

• Telephone and email validation.

• Identification of duplicate records.

• Reporting of potentially deceased or inappropriate records through keyword checks.

2. Data Suppression

Identify outdated records and improve the quality of your contact data.

Data suppression helps identify records that may no longer be suitable for marketing communications, supporting more accurate targeting and reducing unnecessary mailing costs.

Checks include:

• Screening for deceased individuals.

• Identification of gone-away records.

• Identification of movers and potential opportunities to reconnect.

• Screening against relevant marketing preference and suppression files, including MPS, Baby MPS, TPS and CTPS.

3. Data Enhancement

Explore opportunities to gain a better understanding of your customers.

Data enhancement can help businesses build a more detailed picture of their customer base, supporting improved segmentation, targeting and marketing decisions.

Available lifestyle profiling information may include:

• Age and gender.

• Income indicators.

• Household composition.

• Other relevant demographic characteristics.

What Happens After Your Data Audit?

Once your audit has been completed, you'll have a clearer understanding of the quality of your customer data and where attention may be needed.

The findings can help you identify priorities, assess potential data cleansing requirements and plan improvements to your customer database.

Whether you need to remove duplicate records, identify goneaways, improve address accuracy or explore data enhancement, Greenstone can help you understand the next steps.

Book Your Free Data Audit

Take the first step towards cleaner, more accurate customer data.

Find out where your database could benefit from improvement with a free data quality assessment from Greenstone.

Get in touch with our team to discuss your requirements and arrange your data audit.

Book Your Free Data Audit