Marketing Automation Services
Automate personalised customer journeys across print, email and digital channels.
A complete end to end solution
The ultimate 1-2-1 customer marketing tool
Managing customer marketing across multiple channels can be time-consuming and complex. With the right marketing automation tools, businesses can simplify campaign planning, deliver more personalised communications and improve marketing efficiency.
At Greenstone, we combine marketing automation technology with specialist data management, customer insight and data processing expertise to help businesses plan, manage and measure multichannel marketing campaigns.
Our integrated approach brings customer and prospect data together, helping you create targeted communications across print, email and digital channels. From automated customer journeys to campaign reporting and performance tracking, we help you make more of your marketing activity.
Deliver the right communication, through the right channel at the right time
With access to all your customer and prospect data in one place, you can quickly and easily build and visualise your entire multi-channel customer journey.
The simple drag and drop interface lets you plan and create your campaigns with detailed interactive diagrams and flows, making it easy to view your work, make changes and collaborate with your colleagues.
Send highly personalised multi-channel communications that are automatically triggered by customer behaviour, and track and measure your results visually and in real-time.
You can even choose to control your activity centrally (e.g. from your Head office) whilst still providing your branches with autonomy and the tools they need to access compliant, clean, accurate customer and prospect data.
Our planning tools help you build budgeting plans and our reporting suite means you can measure absolutely everything – you can even automate your KPI reporting to track your progress.
Understand your whole market
Your customers are held within the context of your whole marketplace, which makes it easy to understand, attract and convert new customers. Identify prospects who are most likely to buy and select those that look like your most profitable customers.
Our complete data universe gives you access to over 40 million individuals and includes Orchard (our high definition view of the adult UK population) and also The UK Property File (our address level UK wide dataset). Use a combination of rich consumer insights, property attributes and mapping/catchment area to refine your criteria and select your audience.
Plan, design and build multi-channel prospect campaigns quickly and easily and automate your prospect journey communications. Build in responses based on customer behaviour so that you never miss an opportunity.
Online browsing activity is automatically linked to your data enabling you to understand and interpret buying signals (such as a visit to your website). Flag hot leads and trigger follow-up activity at exactly the right time to increase conversion and reduce lead times.
Build and visualise your entire multi-channel customer journey
Enjoy a simple drag and drop interface with detailed interactive diagrams and flows
Automated scheduled and behaviour driven campaigns
Schedule your campaigns at set intervals or trigger them using customer behaviour
Monitor, track and measure success in real time
View your campaign progress in real time for quick and appropriate reactions