Greenstone Integrates XMPie, Reapit & Jupix for Estate Agent Marketing
Greenstone Data Solutions has completed its integration with the Xerox XMPie marketing automation platform and leading estate agency software providers Reapit and Jupix, helping estate agents deliver more targeted, personalised marketing campaigns.
The integration brings together customer databases, property data, prospect information and automated print marketing, allowing estate agencies to improve campaign targeting, reduce wasted marketing spend and measure return on investment (ROI) more effectively.
With the first implementations successfully launched, the solution offers estate agency groups a more integrated approach to managing customer communications across multiple branches.
Bringing Property Data and Marketing Automation Together
Through its integration with XMPie's StoreFlow web-to-print platform, Greenstone enables approved users to access its Orchard marketing datasets and The UK Property File (TUKPF) directly within their marketing automation workflows.
These datasets provide access to consumer, business and property information, helping estate agents identify relevant prospects and deliver targeted printed marketing communications.
Greenstone's data is made available through a dedicated XMPie Data Module, allowing licensed users to combine prospect data with approved marketing materials through a single platform.
At the time of the announcement, Greenstone was the only UK company offering this particular data integration with XMPie, bringing together data selection, personalisation and print production within one marketing workflow.
Connecting Reapit and Jupix with Estate Agent Marketing Campaigns
The integration also connects with Reapit and Jupix estate agency management systems, using hourly data feeds to bring customer and property information into Greenstone's marketing automation solution.
By combining existing customer databases with wider prospect and property datasets, estate agencies can develop a more comprehensive understanding of their target markets.
This enables businesses to create targeted marketing campaigns based on customer information, property characteristics and relevant marketing opportunities.
The solution was initially implemented by three major estate agency groups, bringing together Greenstone's data management, customer insight, analytics and marketing automation expertise.
Personalised Direct Mail for Estate Agents
For estate agencies operating across multiple branches, maintaining consistent marketing materials while delivering locally relevant campaigns can be challenging.
The integrated solution enables branches to select head office-approved printed marketing materials and combine them with targeted customer and prospect data through XMPie's web-to-print technology.
This supports more personalised direct mail campaigns designed to reach potential valuation and lettings customers with relevant communications.
By improving data accuracy and campaign targeting, estate agents can reduce unnecessary mailings, make better use of their marketing budgets and deliver more consistent communications across their branch networks.
Improving Direct Mail ROI Through Better Data
One of the key benefits of the integration is the ability to combine customer data, prospect information and marketing performance insights to improve campaign effectiveness.
Commenting on the results achieved by early adopters, Jon Hinkley, Managing Director of Greenstone, said:
“For the first time, the Estate Agency Market is able to access and use their customer data combined with clean, compliant prospect data across their entire target market in a manner that measures the performance and success of every marketing £1 spent. Their traditionally large, marketing print budgets are able to be spent much more effectively, accessing their customers wherever they are on their customer journey in a planned and targeted manner that is delivering results. We have clients using this new solution who are seeing direct mail wastage reduce from over 29% to less than 1% and with ROI delivered across all campaigns in excess of 700%.”
These early results demonstrated the potential for combining accurate customer data with targeted direct mail and automated marketing processes.
Supporting Data-Driven Estate Agency Marketing
Following the initial integrations, Greenstone began working with print suppliers, marketing agencies and direct clients using XMPie software to explore further implementations.
By combining specialist data management, customer insight, property data and marketing automation, the solution demonstrated how estate agencies could take a more targeted, measurable approach to their marketing activity.
Greenstone is already working with a selection of Print Suppliers, Marketing Agencies and Direct End Clients who license the XMPie software to roll out a number of further end-client implementations over the coming months.
