Data Enhancement

 

greenstone work closely with owners of a wide range of consumer and business databases that are correctly permissioned for use by third parties for direct marketing use. We host many of our partners’ databases in-house, where we can use them directly to enhance and improve your base customer data.

In addition, these datasets can be used for profiling and segmentation of your existing customer base to help you find out who your customers are and why they choose you.

This information then enables you to market your products and services more effectively to your existing customer base; to maximise your Share of Wallet and ultimately optimise your Return On Investment from database marketing. You may also wish to find out about greenstone’s Customer Insight services.

 

 

greenstone data enhancement services can improve your customer data in many different ways. Regardless of your market sector and your objectives, our experience and independence enables us to advise you on the best data enhancement options for your base customer data from a wide range of third party providers, whether you need:

• geo-segmentation products
• financial segmentation products
• channel segmentation products
• transactional - recency, frequency, spend variable appends
• lifestyle variable appends
• behavioural variable appends
• council tax data
• credit card usage data
• e-mail address data
• telephone number data

greenstone are the only organisation in the UK licensed to provide clients with campaign prospect data and services from the three UK wide databases that we hold in house.

 

 

Find out more about Greenstone’s data enhancement services.