Data Enhancement

greenstone work closely with owners of a wide range of consumer and business databases that are correctly permissioned for use by third parties. We host many of our partners’ databases in-house, where we can use them directly to enhance and improve your base customer data.

Pound Sign In addition, these datasets can be used for profiling and segmentation of your existing customer base to help you find out who your customers are and why they choose you.

This information then enables you to market your products and services more effectively to your existing customer base; to maximise your Share of Wallet and ultimately optimise your Return On Investment from database marketing.

greenstone can enhance your customer data in many different ways. Regardless of your market sector and your objectives, our experience and independence enables us to advise you how best to enhance your base customer data from a wide range of third party providers, whether you need:

geo-segmentation products
financial segmentation products
channel segmentation products
transactional - recency, frequency, spend variable appends
lifestyle variable appends
behavioural variable appends
council tax data
credit card usage data
e-mail address data
telephone numbers (BT OSIS and non-BT OSIS numbers)

greenstone are the only organisation in the UK licensed to provide clients with campaign prospect data and services from the three UK wide databases that we hold in house.

Please Contact Us to find out more.