Data Cleaning

“Inaccurate or out-of-date data can dramatically reduce the success of your marketing campaigns. Accurate, clean and targetted data will increase your return on investment”

Bin greenstone provide a full, professional, ‘blue-chip’ data bureau service to all our clients and have the capacity to process millions of records every day, ensuring that your data is as accurate and as clean as possible.

greenstone are one of the few bureau in the UK capable of handling & cleaning both Consumer and Business data to the very highest standards.

Our core data cleaning services include:

Postal Address File (PAF) validation / verification
Electoral Roll validation / verification and name appending
Name and Address hygiene processing – over 40 in-house developed services including: title derivation, title checking, keyword searching, surname validation, punctuation validation, address type validation, Company name identification / validation and many more…
Industry Suppression file matching – full suite of both Consumer and B2B industry suppression files available.
InterAction – combining the power of greenstone’s data processing and Transactis’ consumer data, our new InterAction service tracks the movements and recency of your customer data
Deduplication and Matching – Our Advanced Similarity Matching (ASM) Technology brings significant benefits over traditional bureau matching techniques – click here for more information