greenstone data solutions are delighted to announce the promotion of Carl Bowman to Head of their new Marketing Strategy Services Division. The Marketing Strategy Services Team has been set up to support greenstone’s growing list of XMPie Marketing Automation clients in the development of multiple Customer Journey Campaign plans to drive automated triggered, multi-channel cross-media campaigns through the XMPie platform.

With a current focus on the Estate Agency and Automotive Sectors, Carl and his team have developed hundreds of sector-specific customer journeys for the multiple customer types serviced by a ‘typical’ Estate Agency or Car Dealership. greenstone’s Enhanced Single Customer View (ESCV) marketing database solution for each end client, combined with that client’s market-sized prospect pool (built from greenstone’s Orchard and The UK Property File (TUKPF) datasets) are then accessible through the XMPie platform into which the Customer Journeys are integrated and mapped. The solution then drives automated trigger direct marketing campaigns using print and email, as the underlying data is updated nightly with customer touchpoint activity from the previous day.

Jon Hinkley, greenstone’s Managing Director commented, “We are delighted to be able to now offer our Estate Agency clients a full-service data, technology, and marketing solution that helps them to allocate their marketing and print budgets far more effectively than they have been able to in the past. Carl has been instrumental in developing this product offering for our clients and revolutionising the way that Estate Agents and Car Dealerships communicate with their clients and prospects. The solution is helping to drive significantly better returns from our clients’ marketing spend and we are excited at the prospect of further growing the Marketing Strategy Services team with Carl at the helm over the coming months, as we develop the offering for additional industry sectors that will be able to benefit from the same approach.” 

To find out more about how automation can power your Estate Agency or Automotive business visit our Marketing Automation services or call Carl on 01732 240 290